Specials

Creating dynamic programming for special events is a challenge for which NASCAR Media Group delivers every time, regardless of time constraints or production schedules. We can work with clients to build concepts from the start or hone existing ideas into a show that will compel and entertain viewers, whether live or post-produced special programming.

NASCAR Media Group specials bring events and their participants to life, whether through live or reality programming.

Among our racing-related shows that have provided viewers with unprecedented access and new insight are “Fast & Fabulous: A NASCAR Wedding,” a reality show about the preparations and wedding of NASCAR superstar Kyle Busch and his wife, Samantha; live broadcasts of the NASCAR Awards Ceremony and Hall of Fame Induction Ceremony, and a two-hour program showcasing competition at the National Soap Box Derby, intertwined with vignette profiles of the young participants.

NASCAR Media Group also excels in creating special shows in other sports. “Onward to Victory: Notre Dame Hockey” was a one-hour documentary about the continued growth of the Irish program and the construction of its new arena that was televised on NBC Sports Channel.